23 April
You probably know what to gift your best friend on his birthday. You can probably even predict what they are going to buy when they land in a store.
Wouldn't it be wonderful if you know your customers that well, too?
While customer analysis still seems challenging, boosting marketing with a clear understanding of your customers, ensures success.
Here’s how you can do so!
How good firms understand their customers so well?
No, it is not the bounce rate, page views or conversion rate, or standard matrix, but a combination of user behavior data and customer insights.
Many businesses make assumptions about their data and re-define their marketing practices. Which is not the right way.
A business should focus more on “Why” questions rather than general ones. However, there exists no definitive answer to predicting customer behavior, but you can still leverage important insights by utilizing these methods:
1. Customer Research
The primary condition is to research your customer based on several parameters like demography, fears, frustrations, dreams, and aspirations and how your product can fit the space. Research the keywords or the phrases they type in.
You can utilize various tools to predict customer searches like Google keyword planner, Google trends, etc. Breaking down the customer insights into age, occupation, and interests helps in knowing customers better. Marketing is all about walking into the mind of the customer and presenting a solution before they could even react.
2. Segmentation
After the initial research, you can segment the customers based on their behavior online. Segment and target the audience who have the most interest in your brand. Using customer Segmentation tools, live visitor tracking tools, heatmaps, you can understand what your customer is looking for, and how you can help him get it. This will help in influencer marketing and advertising decisions.
3. Identify the key benefit of each group
For detailed and diverse segmentation, you can design a Customer Avatar/ Persona. Because every person shares unique needs and reasons to choose your business. Look for the external factors that influence the customer into buying a product. Look out for:
- How urgent is the purchase?
- Did the customer make a conscious decision to seek out your brand?
- was the purchase made out of convenience?
4. Customer surveys
Customer surveys are one of the best ways to know your customer’s expectations from your brand. If you have a new product to launch or want to improve the existing product, you can ask your customers for the same by launching surveys. Furthermore, it will help you know why a customer is failing in completing a particular action on the site.
5. Competitive analysis + Customer data
When you want to know your customers inside out, competitive analysis is imperative. It helps in knowing how the competitors are targeting the customers and strategies they are understating to provide the best to them. Merging the competitive analysis with customer data will help you understand the customer behavior and how you can translate this into effective marketing strategies.
6. Compare the qualitative and quantitative data
The qualitative and quantitative data can be compared using a customer journey map and data to reference these data. Do your customers return to your store?
As you compare the data aligning with the customer journey you will be able to figure out some interesting trends. Look for the common roadblocks that pop up at different stages of the customer journey and notice the unique behavior specific to a customer type.
7. Predict the intent of the customer
Predicting the intent of the buyer or customer is the trickiest part of marketing? And intent is not the same as interest. Here, the marketers need to connect the data and devise an intent-based strategy. What will your customer search for?
For example: If a person reads articles about Ferrari, we can assume he is interested in Ferrari. But if the same person clicks on the product’s page and explores the price, this indicates he is interested in buying.
8. Run a campaign based on your founding
Once you pen down the important insights and trends from the analysis, it is time to invest money! Pick the best delivery channel for each persona and personalize your customer experiences by running personalized campaigns. Now, you know your customers as you have the data, trends, behavior, and data of consumer’s interests. By rolling out these, use your analysis to predict how the customer will react to these changes.
9. Choose the right customer analytics platform
For leveraging the most from customer insights, you need to invest in the right and revenue-oriented tool. Click Nurture’s CRM features help provide unique insight into customer characteristics and unique activity. The customer journey builder, live visitor tracking, live user session replay, and heatmap tools allow you to comprehend the behavior of your customers and provide the appropriate solution.
10. Explore the AI trend
AI and machine learnings are the buzzwords or rather the KEYWORDS that clearly define customer behavior. AI and Machine Learning are the buzzwords that clearly define customer behavior. Consider how AI can benefit your marketing strategy. Leverage AI to provide customers with tailored experiences that align with what's right for them.
Gaining deep insights into your customer behavior will help you keep up with the competition and ensure customer retention. Understand their perspective and become an expert marketer.
Contact Click Nurture for more!
