15 April
One of the most common mistakes that businesses online make is –
“I have got a hundred thousand dollars in the bank, let’s run some Facebook ads”
PLEASE DON’T!
No matter you spent 100 or 20000 dollars on the paid ads! IT JUST DON’T WORK in the beginning!
It can take 3months to… 6months to finally witness the RESULTS!
Getting leads from paid Ads is a monumental task! And you can’t understate that!
No matter what marketing champs reinstate repeatedly through their 1-2 minutes videos (gain results within weeks!), it’s not happening!
If you are willing to shed a lot of money say like 1000 dollars in the beginning with the hope of gaining customer data, IT JUST WON'T WORK!
Ask these 3 questions before launching Ads
If you are still enthusiastic about launching ads in the beginning stage of marketing your business ask yourself:
ARE YOU READY?
Ask yourself this question twice!
Are you really ready to launch the Ads for your business online?
Are you sure it will surpass your expectations?
Clear your confusion by asking these 3 questions:
- Do you have a validated offer to make?
- Do you have a validated message to market?
- Do you have a consistent flow of money from clients generated organically?
- Are they getting results from your offer?
If you don’t have a satisfactory answer to these questions, then the fact is- YOU ARE’NT READY TO LAUNCH ADS YET!
Yeah, it might be disheartening, but it is true!
And owing to this, spending money on running ads is an extreme waste of resources!
No matter how promising it seems, it won’t fetch you desired results!
Marketing validation is essential to gain desired results from your ads.
If you aren’t sure that the product you are launching before your customers will actually pique their interest, then you are just staking your reputation!
Before launching ads, ask yourself what will make a customer engage?
CONSIDER THIS:
What is your core brand value that customers would love to stick by?
- Is your product unique?
- If yes, what is its’s USP?
- Why would a customer prefer you to your competitor?
- What will entice them to become your permanent customer?
Market validation is testing your idea within real market conditions before releasing the product or service.
What can you do to validate the product?
- Look for the trends
- Research the competitive landscape
- Look for the change in marketing tactics
Why would you waste resources and time on something that isn’t good or beneficial for anyone?
Many businesses that launch ads at the beginning fail to analyze results. Here are the possible reasons for that:
- Not having clarity of the keywords
- Not having clarity over competitors
- Not having clarity over their “why”
- Not having detailed research on customer’s behavior
- Things to consider for knowing your “Why”
- Why you are doing what you are engaged in?
- What is your belief? How will you make your customers believe it too?
- What are your company’s core values?
- What problems are you solving?
- Is it really a problem for your targeted audience?
Always remember: PEOPLE DON’T BUY WHAT YOU DO BUT WHY YOU DO IT!
Before starting with the paid advertising, it is crucial to know:
- What digital ways will work for your business?
- Will the paid advertising work as having expected?
- Are you targeting the right audience?
Takeaways!
If you are willing to lose money in the short term to collect data, remember YOU ARE BUYING DATA NOT RESULTS!
And if you aren’t willing to lose some dollars for data collection, YOU ARE’NT READY FOR PAID ADVERTISING!
You can instead resort to organic techniques to market your products! Use Paid Advertising ONLY IF you are ready to achieve the level where you want to be!
For more information about the right time to launch ads, Contact Click Nurture!
