Best Advertising Tendencies in 2020: Automation and AI Are The 'New general'

With digital transformation, the number of customer interactions, analytic dashboards, artificial intelligence is rapidly expanding.

Is your business utilizing the power of a new marketing mix i.e., Automation and AI?

No?

Then here is the bad news, your competitors are already leveraging it.

What value do you want to provide your customers that your current processes and technology aren’t allowing?

Invest your crucial time in attracting new clients and developing relationships, relish a refreshing mojito beside the beach and engage actively with your targeted audience every day in real-time.

Why would you want to engage in simplifying the data, attending messages, send emails manually when you can do it with just a click?

Yes, you have heard it right!

The key to saving time, resources and improving efficiency by 8x is: AUTOMATION and AI

The blog discusses why automation and AI are the new normal for marketing.

Artificial intelligence and marketing automation are two advanced tools that allow marketers to automate and optimize the tasks across the platform.

Automation in sync with the AI helps in revolutionizing the complete marketing process and reduces the scope of any glitch.
 

The list is long…

Let’s begin by first thing first!

What is Automation?

Marketing Automation refers to a technology that helps in automating marketing tasks and workflows.

Various marketing processes like sending emails, scheduling the posts, posting the posts, running campaigns, customer interaction can be automated.  

Marketing automation allows businesses to analyze the customer journey which further helps them in devising strategies. It helps the businesses in identifying potential customers and automates the process for nurturing those sales and leads.

What is AI?

AI (Artificial Intelligence) is the branch of science concerned with building smart machines that are capable of performing tasks

Many business owners often question themselves:

• Why am I not getting the desired leads?
• Why am I not getting the traffic?
• What is the reason behind low dwell time?
• Why my visitors aren’t filling up the form?
• Why my customer doesn’t return?
• Why am I unable to convert every visitor that lands?

The answer to all these questions is: Automation and AI

 The primary reasons for the above issues can be:

• Non-targeted emails
• Non-targeted campaigns
• Your products differ from what a customer wants
• Lack of proper analysis
• Lack of personalization
• Non-user-friendly interface
• Ill-functioning call to actions
• Technical glitches

Invest in Marketing Automation and increase Sales by 400%.

Many of the businessmen are of the view:

“I have a website and marketing assistance. Why will I go for a complex procedure like marketing automation?”

Yes, many of you must relate to this.

Simply having a website and assistant team won’t grant the opportunity to see beyond.

Why would you like to settle for 70 % profit when you can easily reap 400% profit?

Yeah, you have heard it right!

When you will have clear answers to:

• Where to invest?
• What strategy to launch?
• Who your targeted audience is?
• Where is your website lacking?
• Where you lack in your marketing efforts
• Why isn’t the website performing? 
• How to create a more customer-friendly platform?
• What does your customer expect?
• How can you improve the user experience?
• What will stop you from ensuring an edge over the competitors?

Here is why you need to invest in marketing automation and AI today!

Are you searching for a technology that could help you?

• Simplify the data
• Increase sales by 200%
• Bolster up traffic by 80%
• Increase customer retention
• Know exactly what the customers want
• Turns every visitor into a potential customer
• Categorize the visitors, customers, and prospects
• Send targeted and engaging messages in real-time
• Send personalized and automatic mails
• Interact 24/7 with the visitors
• Provide detailed insight into the website performance

Then investing in automation is the deal now.

Boosting Advertising by investing in AI

If your day begins with “how’s the weather, Alexa?” Then probably you know what I am talking about.

Artificial Intelligence is an inseparable part of the business online.

In contrast to the manual approach, the AI helps in automating the process according to the business preference. AI improves accuracy at speed and scale which destroys the traditional ways of marketing and unlocks fresh avenues of marketing.

This is the reason why advertising platforms are investing in Artificial intelligence. It helps in regulating the sales in real-time. Artificial Intelligence helps in:

• Providing insight into Every ad exchange
• Advertising products on different social media networks
• Mine a vast amount of data to generate quality leads
• Increasing revenue by identifying and maximizing sales opportunity
• Mining a vast amount of data to generate quality leads
• Dictating how the budget is used
• Offering intelligent insights and support

Who sees your ad?

Measuring effectivity of the campaign?

Are the current ways of advertising providing you the above benefits?

Are they helping you achieve a customer-centric personalized marketing approach?

Are they helping you establish active interaction with your prospects and customers?

Are they helping you re-target the customers?

No?

You are losing grip and it is akin to readily transferring your profits to your competitors.

If you aren’t reaping any of the above results, then no matter how horrific it sounds you are losing 60% of the customers!

And worst it is affecting the sales graph to a great extent!

Still, waiting?

Here are some more reasons to invest in AI and automation for marketing.

AI-powered advertising from personalizing to hyper-relevant!!

Catering to customer’s every requirement is imperative for dominating the online marketplace. Each customer has its frame of requirement and searches for the products that befit the need and purchasing criteria. Knowing the customer’s intent of visiting a website is very important for bolstering the sales graph.

How about leveraging a technology that could appeal to your customers in real-time for the products they are most likely to buy and increase your sales by 8x?

Yes, now you need not be worried about losing on customers, leverage the power of AI.

AI helps in classification, estimation, and de-clustering the issues and promises signified value. It breaks the bridge between you and your potential audience and empowers marketing. It helps you in knowing

• what your targeted audience is searching online
• what they expect from your brand and
• how you can improve their user experience

Shift from product-centric to Customer-centric by revising the strategies and adopting a much broader concept of automation and AI.

Who wouldn’t like to follow in leads and cracking an important deal at the same time?

Benefits of using a marketing mix: AI and Automation

By now, you must be clear about why automation and marketing are important for your business.

Now let’s dive into – What’s the urgency; Why Now?

If you want to increase the lead acquisition and hit the tip of the sales graph then, the time is NOW!

Here is why!

1. Increased Efficiency

Despite artificial intelligence gaining the center stage, most of the business are skeptical about leveraging its power. Having a great staff to manage the business process is a great thing.

What if you miss out on encountering major leads amid classifying the vast data manually?

Marketing done in haste has room for errors. Do you really want that?

Errors prevent you from achieving the marketing goal and you do not want that. Therefore, in this case, AI and marketing automation blend emerge as a business efforts savior. It helps you: 

• Error-free procedures
• Automation helps in classifying data and running targeted campaigns.
• Speeds up the process of marketing.

2. Predict the right move

Relevancy is the key to targeting the customers. If the message you sent out is not relevant to the audience, then it is no use in sending it.

 The primary aim of marketing is meeting the customer’s expectations, and what’s the point in having a business when they aren’t met?

Know what your audience wants by segmentation and run specific and error-free campaigns. Input the goals and let the combined technology help you walk past your customer’s mind.

Automation and AI help in knowing the intention behind the customer’s move and help you get actionable insights to frame your powerful strategies.

3. Tap into data insights faster

“How to know what my customers exactly want?”

“How can I provide value to my customers?”

“How can I help improve their purchasing experience?”

These are some of the most common questions asked by business owners.

AI and marketing automation can help in harnessing the audience data and auto-optimize millions of experiences with precision.

Turn these experiences into tactical insights and revise your business gear to perform excellent online.

4. Know the customer’s journey

Customer journey proves critical in examining the touchpoints. It helps you know what a customer finds interesting and engaging in his course of website tour.  By leveraging the power of marketing and automation, you can know your customers from a wider lens and devise strategies to cater to your customer’s requirements.

After all, what is the primary goal of your business?

SALES!

And how are you gonna increase it by 8x?

By knowing your customer in real-time.

Interact with the customer in real-time through enhanced and advanced Chatbots by click nurture.

Integrate push notifications to connect with a million audiences in a single go.

5. Provide customized recommendations

Are you familiar with your customer’s requirements?

What are the products they search for the most online?

Do you have any offers related to their previous searches? How will your customers know about it?

Leverage the power of AI to attend to your customer’s needs in real-time and bolster your sales.

“Suppose your customer is searching for the best handbags online repeatedly. You have a great offer ongoing and you want the customer to know about it. You can run ads or send push notifications to attend to the customer in real-time.”

“Right and captivating messaging can do wonders. Imagine reaching a million in seconds with a powerful message and offer!”

Attend your customer’s needs in real-time in the most personalized way! Utilize the power of AI and automation.

Before investing in automation, be clear in your business objective as to-

What is it you want to achieve through digital technology that you can’t do today? 

Pacing up with the changing online search behavior is crucial to speed up the marketing and revenue-generating process. 

Click Nurture aims at helping the entrepreneurs in strengthening the marketing grip and secure an edge over their competitors through:

• Providing Interactive platform
• Providing Powerful and smart user engagement tools
• Providing Easy to integrate and install
• Proving tools that work with all major platforms
• Evaluating visitor’s behavior in real-time
• Launching the right campaign at the right time
• Targeting the right audience using the right tools

Adopting a customer-centric approach to business through automation is the KEYWORD of marketing in 2021.

How do you leverage the power of automation and AI for your business online?

Do tell us!

For leveraging the best automation support, contact Click Nurture Today!