28 July
There is no doubt that Waking up to a whopping lead graph is the best thing to encounter for a business owner.
However, these feelings quickly take the back seat and the numbers began to fall.
Yes, you can feel it. At times, you must have encountered thoughts like:
“why are my leads falling?”
“Why I am unable to convert leads despite relentless marketing?”
Optimization of conversion rate strategy is crucial for meeting the demands of your customers and prospects.
In the absence of which the customers bounce back to your competitors.
And this is the last thing you will want for your business.
The blog discusses how you can improve conversions through lead generation tools.
There is no fun in continually encountering Stagnant lead conversions. Revise the gear of lead conversion before it turns out to be a nightmare!
Lead generation requires a lot of research and analysis on your part. It requires you to understand your customer’s demands and desires.
You need to understand:
Will the product and services improve the lifestyle?
Do my customers really need that product?
Am I providing additional value?
What can be the limitation of customers avoiding the product or services?
Is the offer made actually engaging?
Instead of spending hours refining the email with fancy words, the marketers need to look the picture beyond. You need to analyze-
“Are you walking by value propositions for catering to the needs of the customers?”
For example: Suppose you come across an offer that relates to your problem and provides reliable solutions to solve it. Would you be eager to read about it more or will switch off the laptop?
Read it, right?
Similarly, your brand too needs to come out of the cocoon to reveal why your customers and potential audience needs to invest in your services and products.
The blog includes:
- Stages of the sales funnel
- Common factors of lead generation failure
Launching aimless marketing ads and campaigns won’t bring you leads that convert.
Instead, you need to be mindful of what your customers actually expect from your brand.
Reveal How your brand can bring a major change to the life of the customers? Why you are different from your competitors?
Appeal to your customers by highlighting the major unique selling features.
Stages of Sales Funnel
As I mentioned above, providing value to your customers is extremely important.
Do you realize that you are letting the leads fall from the cracks?
Before discussing the reason for lead conversion failure, let’s explore the stages of the sales funnel:
- Awareness: Mode through which a customer becomes aware of the company. It can be anything- organic, paid, or social media.
- Consideration: Determination of the fact that the lead is interested and capable of making a purchase decision.
- Preference: Identification of the potential customer and the brand now positions itself as the preferred vendor
- Purchase: When the product is purchased legally
- Loyalty: Initiating continuous methods to keep the customer coming back for more and referring your organization to their network.
These are the stages through which a visitor goes through before conversion. Now let’s bounce back to our main topic- which is-
Common Factors for Lead Generation Failure:
There is no denial in the fact that a business needs to have complete knowledge about customer behavior online to generate whopping leads.
Lead generation is not about quantity but quality. The most important aspect for generating quality leads is knowing the lead’s intent.
Like how often he downloads the resource from a website. How will you do that? We’ll discuss it later in the blog, let’s first explore the common factors that might be the cause for your lead generation failure.
1. Not listening; just talking
Listening is a good aspect of personality and this goes well in marketing also.
“What is the point in having a pastry on the website when your customer wants donuts?”
The main aim of the business should be actively listening to what a customer wants and understand their problem.
A business’s primary objective is knowing its customer problem and providing a fool-proof solution to it. If you will do all the talk, then how you can expect the figures to shoot?
In the end, what matters the most is how useful your solution is than the sales pitch.
In this context, Click Nurture provides you numerous tools like Chatbots, survey builder, customer journey which help you know the audience from a wider perspective.
Through the Customer journey tool, you can:
- Recognize every touchpoint on the website
- Provides you immediate assistance if a deviation is detected.
- Analyze your customer better by linking with other tools
- Capitalizes customer journey based on search behavior
A Survey Builder helps in knowing what your customers desire the most. If you are confused between two products, you can launch a survey. After all, the end goal is to attract customers.
Chatbots, Survey Builder, and Customer Journey Tool grant useful insights into customer behavior and wants and help you take productive decisions.
2. Unappealing Landing Page
What is the first thing that your customers interact with when they land on the website?
It is the landing page.
The landing page decides the frequency of conversions. It sums up your entire brand in 5seconds!
You just have 7 seconds attention span and if your page is taking more than 3 seconds to load, thanks to the uncompromised pictures. The visitor leaves!
Furthermore, if the landing page has security concerns, complex to navigate, and an ill-functioning form, then you may now guess, why the customers don’t turn up again.
A Landing page is crucial for converting leads and Click Nurture grants you the freedom to design your landing page!
- Easy drag and drop template
- East to integrate
- A landing page that converts
- User-friendly landing page
- Responsive call to actions
3. Poor content
When a visitor lands on a website’s landing page, he expects to know about the product or services in detail. Content strategy should ‘not just be focused on promoting the product but providing value. The content should be aimed at minimalizing the doubt of the visitors.
While writing the content the brand should improvise on “whether the content solves the problem?”
The role of the content is just not to generate awareness about the product but provide value and convince the visitor into buying the product.
Click Nurture’s Heatmap tool can prove useful as:
- It helps you track every mouse movement on the website
- It reveals how differently your customers react to the same content
- Helps you know the low and high performing content
- Help you analyze the user behavior online
- Help you determine if the CTA are clicked
- Heatmaps grant you a clear indication of what needs to be changed or whether they respond to your CTAs.
By analyzing the visitor’s behavior, you can make necessary changes and improve the conversions.
For example: Heinz Marketing Created an easy-reference spread-sheet directory and made it available in return for an opt-in.
Different industries have different ways of presenting content to their visitors and attracting them. The content here won hearts because it provides value in exchange for opt-in. Heinz marketing made a highly valuable content piece that helped in rocketing the leads.
Lead generation is all about generating curiosity about your product and provoking the targeted customers to visit the website to know about it in detail.
More traffic on the landing page means more conversions.
This is why you need to adopt automated lead generation tools.
Automated lead generation tools assist lead generation efforts and undertake all the touchpoints to shoot-up sales.
If you have any further queries, contact Click Nurture.
