Create a Landing Page that Turns Clicks into Customers

What is the secret behind gathering 8x leads?

How will you convince first-time users to purchase a product?

Yes, you have guessed it right, the landing page!

It is the best way to nurturing the customer journey.

You have got all sorted. Facebook ads under control, pages are well-optimized and getting lots of traffic. (sounds more of a fantasy situation, but let’s go with it!)

People are visiting your page, but you do not see the numbers moving.

You don’t have a website for just watching the numbers fill in the boat, but to CONVERT!

You want the people to take action once they visit the page.

How you are going to do that?

You can convert 70% of the visitors through a well-engaging, user-friendly, and responsive landing page.

Moving forward, “What is that thing which will attract your customer immediately to take the desired action on the landing page?”

• how will you gain the trust of your customers?
• Why you are the best firm to choose from?
• What unique value do you provide to them?

The blog centers around how you can create a landing page that not only brings in leads but convert them too.

The blog discusses:

• What is a landing page?
• What do you need to create a landing page?
• How to create a landing page that turns clicks into customers?
• What is a landing page?

It is generally a lead capturing page or a destination page that appears in response to clicking on a search-engine-optimized result.

A landing page must-contain the below elements:

• A headline and sub-headline (optional)
• A brief description of what you have to offer
• Image or short video to support your offer
• Proof elements like – testimonials, customer logos
• CTAs (Call to action)
• Thank you, page

What do you need to create a landing page?

Before you begin to create a landing page, make sure to do detailed research to put together all the elements effectively on the landing page.
Before creating the landing page, make sure you have-

1. Buyer’s persona(S)

The buyer’s persona is a semi-fictional representation of your customers. It is based on market research and current customer data. It provides a clear insight into the customer’s behavior as to how they think and helps in tailoring the content accordingly.

2. Offer

An offer is something that is created to provide value and familiarize the customers with what the organization sells. The offer could be a free e-book, seminar, workshop, or anything else which is downloadable.  The offer should address the pain point of the buyer.

3. Knowledge of Buyer’s stage

A buyer’s journey is a process that can be broken into 3 different stages:

• Awareness stage: identified the symptoms of the problem but don’t know what the problem is
• Consideration stage: know the problem but are clueless about how it can be solved
• Decision stage: knows the problem and the solution and is seeking the best vendor for the solution.

Now when you know who your audience is and the necessary elements to include in your landing page, let’s move on to how to create a landing page that converts-

How to create a Landing Page that turns Clicks into Customers

If you are wondering what it takes to create a Steller landing page, then go through the points below NOW!

1. Create a Compelling Headline

Think about what will make your customer stop and go through the entire landing page. What should be your heading? The heading is the first thing your customers interact with.

What will make them stop in their tracks?

For example:

“Can’t get linked in Ads to work? We can help!”

This is a Clever Zobo ad that promises to solve a problem- that is improper working linked in ads.

Make sure to have a proper working landing page to welcome the visitors.

2. Convey the Value of the offer clearly

What is the primary aim of your landing page?

To convert?

No!

To provide value!

Why would anyone stop to read if you don’t have something exceptional?

You have just 3-5 seconds to catch the attention and provide value. Convey the value of the offer simply and attractively.

3. Mention important points in bullets

With a short attention span, you can’t expect the visitor to read in length. The landing page does not require lengthy content but a summary of the offer in bullets.

List out the major takeaways the visitor will get once he subscribes, register or download the offer. Keep them engaged with a preview of what can they expect the next.
 

Here in the above landing page by Momentum, clearly mentions the details in bullets that one will get after registering for the e-book.

4. Create the form

The next step is creating the form for your audience. While creating the form, be mindful of the numbers of the form fields to include. Utilize the buyer’s stage to create a personalized form.

For example, the below is a form of the Salesforce for the social media marketing managers as to how they can engage customers with the social studio. The fields include are first name, last name, job title, email, phone, company, and employees.
 

5. Insert Images

What keeps a visitor glued? High graphics and high-quality images.  Be sure to include a captivating and engaging image on the landing page to draw the visitors in.

6. Add social sharing icons

Adding social sharing buttons to your landing page can guarantee you more social media traffic. It will act as a re-direction option for your visitors to further promote it if they like the offer and the services.

7. Provide testimonials

You have a good website, good products which could help solve the problem. Your potential audience looks for a sense of confirmation as to why they should invest in your products.

“How will you provide value?”

“How will you make them believe in your best services?”

Yes, by citing testimonials.

For example, Zoosk is one of the examples of how testimonials can do wonders. These testimonials grant a glimpse that the brand is a trustworthy and promising platform for finding a partner.

8. Clear instructions of what to do next!

A landing page should give clear instructions to the user as to what action he requires to take next. For example: “to access the e-book please fill-in the form below.” A landing page with clear instructions is more likely to convert.

9. Add CTA

Having CTA is a great way to promote your landing pages. The CTAs (Call to Actions) should resonate with the content. Check whether they work properly or not.

10. Proofread

Check whether the landing page has all the elements that are necessary for turning visitors into potential leads.

• Is something sloppy or can deter from converting?
• Is the form working?
• Is the thank you page working?

Ensure the landing page is working well to attract and capture maximum leads.

Create Your Landing Page with Click Nurture TODAY and Unlock unlimited TEMPLATES!

• Create a landing page with/without technical expertise
• Easy integration
• Interactive interface
• Search-friendly
• Stunning templates to choose from
• Improve your user experience with an embedded survey form
• Share compatibility on different devices
• Customize the design with the editor
• Well-responsive forms
• Form integrations

With Click Nurture, you can design a well-responsive and attractive Landing page by just drag and drop practice and nurture leads! For more details, contact Click Nurture.