Customer Acquisition Process : Guide for Digital Marketers

27 July

Do your website visitors just have the tour of the website and leave?

Is your team all set up to manage the influx of customers?

Is your promotional strategy competitive enough to attract and retain customers?

With marketing becoming expensive and customers losing trust over brands, should the online business firms give up?

No, the brands shouldn’t up give up instead become smarter.

If you are an executive working for a “traditional fashion brand” and desires to have a better understanding of marketing for your online store, ask yourself a question:

How to compare the customer acquisition cost in response to the value we provide to the customer?

The business owners and marketers analyze competitors, the blind spots in the strategy, break-down on costs, profits and revenue, conversion strategies. It is too much on a single plate!

The blog details the customer acquisition process and the components required for getting started with the process.

Customer Acquisition

You must have launched several campaigns, repurposing the content to get the attention of your customers. Customer acquisition is important for any business online as it allows to:

Make money to meet costs, channelize the employees’ payment, re-invest in growth
Show evidence of traction for outside parties like investors and partners
Customer acquisition is the process of bringing new clients to a business

The goal of this process is to create a sustainable strategy that can evolve with new trends. It is a set of techniques used to manage prospects and inquiries generated by marketing the product.

Customer acquisition can be considered as a bridge between advertising and customer relationship management to acquire fresh customers.

It is the first step in turning the customers into brand advocates. Regardless of how loyal your customers are, you should never leave any stone unturned and pampering them with the best offers on the plate.

Here are some of the questions that you should ask yourself:

How much activity your servers can manage?
Do you have responsive customer support to respond instantly to a user’s query?
Does your product provide value or improve the lifestyle of the customers?

YES, preparation matters! Before getting started with the customer acquisition process, you have to be clear with the goals and the metrics you want to achieve.

Here are the components that you need to brainstorm before reaping the results of customer acquisition.

Know Major Components of Customer Acquisition and revise your sales Gear!

Customer Acquisition Strategy

Customer acquisition refers to the approach a business takes to make a presence before new customers and convince them to buy the product and services.

A good customer acquisition strategy utilizes important insights and data to identify user behavior and opportunities.

The businesses need to consider all the touchpoints for reaching maximum customers.

Customer Acquisition Funnel

How do you evaluate whether a customer is just on an awareness stage or ready to buy the product?

Through customer funnel.

The closer a customer is to the bottom of the funnel, the more likely they are to purchase the product.

The customer Acquisition funnel can be breakdown into:

A: Awareness

I : Interest

D : Desire

A : Action

Every stage in the funnel has its purpose.

For example: attracting new customers, build interest in your product, and the final and overarching game is to drive them to conversions.

Customer acquisition methods can be broken up into a variety of different types: Paid, free, inbound and outbound, etc.

Customer Acquisition Channels

Customer acquisition is the process when you meet your customers for the first time. The best way to find the right customer acquisition platform is by running an experiment.

Best marketing strategy is the strategy that hits the psyche of the customer.

Some of the customer acquisition channels are:

Organic search
Email marketing
Paid search
Social media
Paid social media
Events
Direct mail
Cold outreach

Ok, your customers like the product, but how will you get their foot in the door for purchasing the product?

For Example: The shopping giant, Amazon is utilizing the psychology strategy since day 1. One of their customer Acquisition strategies is offering a free trial. An offer like that from Amazon is in itself promising and is bound to catch the mind immediately. After being offered a free trial, they are more likely to carry on with the paid services too. In this way, Amazon has a good grip over the customer acquisition strategies.

So, what’s your strategy to attract the maximum customers?

Customer Acquisition Process

1. Create your target market

It is important to determine the target audience for your product or service. For launching converting campaigns, you need to know your audience better.

There is no point in launching campaigns that lack useful behavior insights.

Do you want to double-up your expenses by launching un-personalized campaigns?

Of course not!

Is there a solution?

“Can I have a hand over an asset that could help me launch targeted and personalized campaigns?”

And how can you do this?

Click Nurture’s survey builder tools and customer segmentation tool can help in getting useful insights on your audience, their preferences, and behavior online.

Easy to install and integrate
Drag and drop features
Provides transparent insights
Fastest interface
Address any issues which could affect the future strategy

Customer segmentation tool helps in targeting the right audience with the right messaging at the right time. You can monitor the segments, which will help you sell more, and reach every visitor in each segment.

Helps in responding to personalized experiences
Help you focus on high-value prospect
Create campaigns that will appeal to your most valued audience
Provide a unique experience to the audience
Determine the right direction

Determining who, where, when should be the initial strategy of your customer acquisition plan.

Dig deep into the research and form useful insights into the target market’s interest, pain points, what they search, and on which platform they spend most of the time.

2. Analyze your competitors

What are the key points they have on their website and how you can make a difference there?

Analyze the activity frequently

Analyzing the business activity frequently is important for channelizing smart strategies. You need to know the loopholes.

Implementing the right conversion tracking tool and marketing automation will help you make important business decisions seamlessly.

3. Customized Sales and Marketing Campaigns

For any business to prosper online, it needs to appeal to its audience in the right behavior framework.

For example: Netflix is the most powerful example of personalized recommendations. It provides personalized recommendations based on the history and rankings. It utilizes machine learning algorithms to enrich the personalized user experience. For a single series, it creates multiple high-quality and engaging images and chooses the one that will best appeal to the end-user. This effort on their part maximizes Click Through Rate.

This is how the brands can personalize the user experience by designing and launching customized sales and marketing campaigns that are based on the audience with similar tastes and characteristics.

How about having a tool that could help you gain the fastest insights into what your customers want?

Click Nurture’s Customer segmentation tool and Online Survey tool can help you with detailed and important insights into customer behaviour.

How?

Click Nurture’s online survey tool helps in-

Asking unlimited questions
The Fastest and intuitive interface
Monitor results on a single platform
Understand your audience and serve them better
The fastest and reliable way to reach your audience

In this way, you can create customized marketing campaigns that are targeted and get important insights.

4. Optimized content for Social Media marketing

What sets you apart from your competitors?

Not the products or services, but the way you sell.

A perfect blend of the right keywords, images, captivating and engaging content helps in improving the traffic insights.

Ideal content ideas
Share success stories from your previously satisfied clients
Create a relatable “why” story
Use bullets to make your content scannable
Capturing visuals to invite the interest of the audience
Include a call to action

What is the point in creating a campaign that doesn’t provoke an action?

Launching a thousand campaigns like this, won’t fetch sales only increase the expenses.

Who would like to spend dollars just to get ignored?

Therefore, you need to have complete research on customer behavior and launch targeted campaigns that fetch leads instead of getting ignored.

How about gaining useful insights and designing a post that captures the eyeballs?

Engage with your audience even in your absence, and trigger more sales and traffic.

How?

Click Nurture’s Customer journey tool to help you gain important insights about your customer. It details the customer’s journey from beginning to end and help you know your customer better.

Recognize every touchpoint in the customer’s journey
Gain important insight into customer’s behavior and abandoned cart
Help you provide a personalized experience to your audience
Easy to integrate with other tools
Improves Call to actions clicks
Identify the gaps in user interaction
Help you launch successful campaigns

Thus, create inspiring stories for customer engagement on social media and watch the sales mount!

5. User-friendly and responsive Landing page

What can help you make a visitor a potential customer in a jiffy?

Personalization
Captivating offers
Design
Message

What can help in increasing brand reliability and traffic online?

Yes, landing page.

A Landing page is the first thing that your customer visits once he clicks on an ad. And you want that experience to be memorable.

Can you increase your profits by 300%? Yes, why not?

How?

Through Landing page.

“Are you serious, how?”

With Click Nurture, you can rationalize your aim for hitting the apex of the sales graph!

Create custom landing page-no coding required
Utilize AI insights to flood in conversions
Create a search-friendly landing page with targeted keywords
Leverage A/B testing and see what exactly works
Experiment with unlimited drag and drop engaging campaigns
Drive high-quality traffic
Add more items to the drag and drop landing page and make it more interactive
Budget Allocation

Brainstorm the content marketing idea?

Conducted the useful research?

Leveraged important insights on customer behavior?

Found the best platform to market your products?

Great!

But are you still ready to launch the campaign?

It is important to be mindful of the budget you are allocating to the marketing campaign. Understand the customer’s pain points and needs before launching the campaign.

Click Nurture’s Live visitor tracking tool and Heatmap to allow you to know what a customer loves the most about your website and whatnot.