23 April
Split, Engage, and Maximize ROI!!
“When you send the right mail to the right audience at the right time, it doesn’t feel like marketing”
Email is one of the most powerful tools that ensure maximum ROI. And what’s more-
“Email marketing converts 40X more customers” – Campaign Monitor
The key behind this high ROI is : PERSONALIZATION!
Customers respond better to targeted, personalized emails specifically created by highlighting their fears or desires.
According to stats from e-marketer, “81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to purchase as a result of targeted email.”
So, what’s your strategy for your next email?
You can leverage the power of messaging to send the most impactful emails. Here is how you can:
1. Get started with sending personalized mails
Ask the right questions, grab the data
When it comes to personalization knowing your customer in detail becomes a priority. You can begin by designing a customer Avatar/ persona for your product/ services and list out all the fears, desires, frustrations, your ideal customer might have.
A customer avatar is a semi-fictional depiction of your ideal customer.
Once you plug in the details you leveraged from the customer avatar into your emails you will be able to create the most personalized emails for your business. You can begin this practice by asking for a sign-up or subscribe.
2. Relevancy is the key
In the world of “Internet of Things”, we should rather talk about “Internet of Me”. Customers engage more with a brand that understands their customers on a personal level. In this age of hyper-targeting, a customer expects the brand to listen to their pains and provide a solution.
For designing targeted messaging, you need to cut through the clutter and design messaging with which the customer relates well.
According to a source, “Emails with personalized subject lines are 26% more likely to be opened.”
Thus, creating a message that elicits an emotion, is the primary objective of a business.
3. Segmentation
No two people have the same interests, desires, dreams, preferences, fears, etc. Then how could you expect your email to show returns that is designed for all? Segment customers based on demography, geography, psychology, purchase behavior, parameters for designing your targeted messaging.
For example: If one of your customers is inclined towards knowing about the fictional books, your messaging should be in tune with his interest.
If you have updated stock of fictional books, you can design your mail targeting the specific segment interested in it. It will not only result in more open rates but increased ROI too.
That’s the power of segmentation.
4. Send targeted emails
Once you have personalized, segmented, and designed a relevant message, you can gear forward to sending the mail. Create emails using powerful and dynamic templates that share the highest response rates.
When gaining reliable customers and serving them with the best is your goal, improvise and re-shuffle the strategy in a manner that leaves a tremendous impression on your customers.
Leverage the power of targeted messaging and forget about launching re-targeting mails!
Your customers aren’t going anywhere!
Confused how? Contact Click Nurture and get assistance.
