29 June
Looking for Change Over in building clients - Push Notification is a new trend with both quirky and straightforward way to divert the website visitors into being budding clients. Let's begin to understand how Push Notification works ??
What are Push Notifications and its scope?
Push Notification is a written or recorded content which appears on the recipient's screen. The original purpose of the same is to send timely updates to the clients about the chosen information and re-capture them by enhancing their user experience with innovative ideas. It is an incredible way to extend the user experience beyond the browser.
Another effective way to engage users is by tracking their location (with prior permission) and send the timely push notifications based on it. It is one of relevant way to connect to clients as the message sent is specific and timely.
Push Notification is not only used as a marketing strategy to divert more users to the website but also opted to augment their experience with a particular brand. The loyalty can be stretched by sending upcoming promotional campaigns, discount coupons, seasonal benefits, referral programs and recommendations on the basis of previous choices. This tactic has been successfully used by various technology companies like Uber, Food delivery apps, event organisation companies and so on by simply sending alert the user to an important event, display an icon and a small piece of text that the user can then click to open up your site.
How to increase the commitment of the user?
Yes, the choice on to receive the Push Notifications is in the hands of the user. They can allow or deny it depending upon their needs and existing alternatives.
However, the right Push Notifications have impressive and high open rates. Also, more than 50% of users opt for it as they find it productive, an effective and reliable tool of keeping them informed.
The main attribute of PN which makes is worth exploring by users is that they are not too frequent, thus, adds interest to prospective clients and attach association with the brand for a longer time. The added edge of customising the message by integrating images, videos, emojis, personalisation of content as per user preferences further strengthens its applicability and reliability. The quality of Push Notification is defined as a right pop-up on the user's device at the appropriate time with the desired message. This basic mantra will not only grow the trust of clients but also fetch more money.
The only precaution is we need to be selective while sending Push Notifications in order to avoid backfire from the users.
What is the technology behind Push Notification?
Notifications can be triggered locally by an open application, or they can be "pushed" from the server to the user even when the app is not running. Push Notifications are assembled using two APIs: the Notification API and the Push API. The Notifications API lets the app display system notifications to the user. The Push API allows a service worker to handle Push Messages from a server, even while the app is not active.
The Notification and Push API's are built on top of the Service worker API, which responds to push message events in the background and relays them to your application.
Clicknurture.com is an all-in-one platform which guides you to successfully engage the visitors, lead them to conversions and analyses the results for future marketing strategies. It provides unlimited Push Notifications, smart and customised Chat Bots, Social Proofs, Online Surveys, Heat Maps, Landing Page, Customer Journey Builder, Segmentation, Live Visitor Tracking and many more. The amalgamation of different features of Clicknurture.com guarantees the lowering of sales costs, multiplication of sales figures and maximum conversion rate.
”Click Nurture unfolds the innovative possibilities for clients to rebuild, regenerate and recreate the growth dimensions for businesses across countries”.
By CEO & Co-Founder, ClickNurture.com
Richa Raj
Clicknurture.com Team
29 June 2020
