27 July
Imagine your marketing team is nailing the stats!!
All the metrics run green..!!
Still your business not feeling the Sales heat?
Where did you lack exactly?
The marketing strategy can fall like a board of cards if even a single parameter fails. Improvisation is crucial when it comes to ensuring a successful marketing strategy.
The question is - can you have a hand over a stringent strategy backed by good research?
What is the point in changing the whole marketing strategy when all you need is a minor change?
Finding the exact glitch spot is required you to target and refine the strategy.
How about streamlining the marketing process to increase your profits by 300%?
How to make every dollar count?
“Well, that’s great! How Am I going to achieve that bolstering figure?
The blog discusses the strategy of how you can streamline the whole marketing and lead generation process and encounter a spike in sales.
Before walking towards the strategy to streamline the process, let’s move to why a business encounters a gap between marketing and sales.
What can be the major causes between a huge gap between marketing and sales:
- Lack of regular communication
- The Difference in measuring sales and marketing process
- The lead qualification process
- Difference between the team and company goals
Due to the above reasons, the business failed to create campaigns that reach the targeted audience. The sales team struggles to grow revenue by representative and product line. They lack the connection to marketing to pull out key customer stories.
This imbalance can further lead to:
- Low business performance online
- Unclear brand motives
- Promotion before generating awareness
- Inability to fulfill customer’s expectations
Is your business going to prosper with these lacking?
Are you ready to lose your prospects to your competitors?
Of course not!
A sales process that complements your business, sales representatives, customers, and products, or services will allow you to boost conversions, close more deals. It ensures that your team provides the customers with positive and consistent experiences — no matter who they're talking to.
Let’s begin with how the Sales development process can help nurture sales.
Sales Development
Sales development is a process that sits between marketing and sales of a business and is in charge of the front-end sales cycle- identifying, connecting with qualifying leads.
It is a process by which the potential leads are identified and checked upon for further sales outreach.
“If you can’t measure it, you can’t improve it”.
Diving into the data is the only way to scale your sales team effectively.
No, you don’t have to measure every metric. Pick a few of the most Relevant KPIs and focus relentlessly on improving.
Pick on active metrics like- calls, emails, meetings, or touches. You can track these metrics per day, per week, per month, and year.
But the question is, how you can track important metrics?
Sales Development Process
Identify a qualified sales lead
You need to keep various factors under consideration before identifying a sales qualified lead based on-
- Demographic qualifiers
- Contact person’s effective role
- Problem v/s product fit
- Budget
- Urgency
If a website visitor downloads a PDF or an e-book from a website, he may not necessarily be a lead.
Let’s introduce a concept of MQL and SQL lead
MQL (Marketing Qualified Lead) It is a lead that the marketing team flag as ready for sales. Either they could be right or can be wrong. They could be right or could be wrong, which is Why SQL is necessary.
SQL (A Sales Qualified Lead)
It is a lead that has comes to you through organic means or by outreach and has expressed interest in your products.
Align Sales and Marketing Efforts based on SQL definition
Now the next step should be launching sales and marketing campaigns based on SQL. The SQL is a potential lead.
When you know who is your potential customer, have a detailed understanding of their habits and behavior online.
It will help you fetch important insights like – the products they are interested in, the searches, and the trends. Understand their budget, the need, and the urgency of purchasing the product.
Engage lead through emails, phone call, and other channels
Is your lead struck somewhere in the process of conversion?
Leads get cold owing to some urgencies of engagements. Relax! You can re-engage with leads again!
Yes, it is possible!
Never lose upon any lead and convert every with Click Nurture.
Click Nurture’s Push notifications help you re-engage with your leads. If you have an offer to convey or launch a new product, then Click Nurture’s push notifications feature can help you with
- Retain your prospects with visually appealing opt-ins
- Increase your conversions by using it with segmentation software
- Maximize conversions using customer data and A/B testing
- Ensure every visit becomes a conversion with a measurable output
- the power of smart messaging to improve engagement
- Analyze response on every click with a dynamic analytical platform
- Create personalized content for maximum engagement
- Easy installation; no coding required
Push Notifications is a great way to reach a million audiences at once. If you wish to maximize the reach, traffic, and SALES, then leverage the power of push notifications.
Well, what else can you do to familiarize your audience with the new product launch, offer, or discount?
Yes, you can send personalized emails based on the lead segment.
Why engage in creating individual emails? Just pick the template, drag and drop features and send it right away to a million-audience hassle-free.
Furthermore, email marketing is one of the most effective online marketing strategies in terms of ROI.
It means if you invest $1 in email marketing you can expect a return of $38!
That’s huge!
If you don’t have email automation on your website, you are missing out on good numbers! Email marketing services help in
- Building a loyal customer base
- Wide brand recognition
- Trust and increase in sales
Most of the brand that uses email marketing face challenges like
- Difficulty in creating personalized emails
- Customer acquisition (chances of a new visitor becoming a permanent customer is 20%)
- Passive customers unsubscribe
- Make customer relationships with the brand
- Generate curiosity in emails
How will you combat these challenges?
Launching targeted and personalized emails are the need of the hour to retain the customers.
What is the point in creating something you know your customer won’t open?
And losing on 300% ROI is not a sane deal!
You can contact Click Nurture and leverage the power of email marketing through email automation.
- Create relevant conversations based on individual behavior in real-time
- Track multiple email reads
- Drag and drop email builder; no coding required
- Create personalized emails with all-device optimized and responsive email templates
- Automated and smart responses help you create a benchmark in the user experience.
- Ensure every email gets read, with dynamic templates and responsive features
No more missing out on potential customers, no more complexity of integrations, trigger curiosity with visually appealing emails.
Qualify Lead’s likelihood of purchasing the product
After engaging with your audience, how will you determine whether the lead is likely to purchase the product?
How will you engage the lead?
Attending to the lead’s concerns require you to do homework:
- Understand their pain points
- Launch emails stressing their pain points
- Does the prospect have an urgent business problem?
- Do we know the time-frame within which he requires the solution?
- What are the challenges they are facing and find hard to deal with?
- Run a survey
- What is their budget?
- What is their need?
- Ask the right questions
By doing so, you can help relate to the lead’s problem better and provide an effective solution to it.
Know whether the solution you provide is valuable for their business?
Run Surveys and understand the customer’s journey to gather clear and dynamic insights for what your customer desires the most.
How:
Through Click Nurture’s Customer journey, emails automation, live -user tracking, survey, heatmap, and user session replay tools, you can:
- Help you get a better knowledge of your user behavior
- Analyze the online behavior change
- Know why CTA s aren’t clicked
- Know what the customers are interested to know about through- survey
- Evaluate the customer’s needs with an unlimited set of questions
In this way, you can gain useful insights on the lead and help you qualify a lead for the purchase process.
Leverage the power of automation
Lost a deal because you forget to follow up?
Overlooked an issue in your sales process for a dangerously long time?
Are you calling leads in alphabetical order rather than only the qualified ones?
If you can relate to any of the above questions, you need automation.
How about streamlining the process and attending every qualified lead’s pain point through just a click?
To generate a complete lead generation funnel, you need a streamlined process.
Sales automation helps in:
- Ensuring your leads don’t fall through the cracks
- Reduces response time
- Keeps sales data consistent
- Streamlines the quality of the sales tasks
It is because of this; your business needs to invest in Automation NOW!
This is how you can streamline the sales development process for your business online and improve your business’s productivity and performance by 300% online.
Your competitors are adopting automation, why lag in the race?
Call Click Nurture today and grab the route to seamless marketing.
