Smart Methods Entrepreneurs can Leverage Customer Personalisation

What happens when you go through a discourse that ticks off every single thing that you spend most of the time thinking about?

Doesn’t it feel nice to have someone know your subconscious desires?

If you feel nice to be pampered, so your customers.

There exist a cluster of business firms dealing in the same product and services.

How will you make a mark among your competitors?

What will make your customer come back for more?

The key thing which you require is just some clicks away- leverage the power of personalization.

Here in this blog, we will be discussing the methods to ensure customer personalization.

According to a statistic, “57 % of consumers say they will happily swap up the personal details.”

For example: which of the two do you find irresistible? 

“Here are some of the most popular books purchased”

                                    Or

“Hey Adam here are some books recommended for you”

Of course, the second one.

It clearly reflects the brand's care for its prospects and customers and thus is bound to develop reliability. Building a relationship with your customer is one of the most important aspects of any business online.

Walking into the customer’s shoe is imperative to design a user-friendly and personalized online experience.

For example: Netflix provides a personalized experience to its customers by providing recommendations based on the user’s history. The giant has a firm strategy in place for what a subscriber should see when he browses the catalog.  This personalized approach is constantly revised according to the changing perceptions of the viewers and this has made Netflix- a leading streaming platform.

Consistency and personalizing the experience are imperative to ensure maximum customer engagement and traffic.

Providing your customer with a personalized experience is more than putting his name on the invoice. There are many different ways by which you can personalize the user-experience online.

Here is how you can create a personalized experience for your users: Customer Personalization Methods

1. Email Personalization

Yes, your customers love to see your brand name on the top of the email. But that is not enough. The newsletter content can be tailored to your brand expectations and current shopping habits. Email marketing makes sure that every point of contact is a personalized one.

If your emails lack personalization, it is akin to sending no email at all.

Does your email lack emotional attachment?

Does your email fail to inculcate value proposition?

Are you losing a good chunk of customers because of unclear data segmentation?

If your answer to these questions is a YES, then you need assistance that could not only attend to every customer in his skin but also provides value.

Many email campaigns and automation programs are challenging to install and provide results due to unoptimized and unattractive templates.

Click Nurture has come with a smooth solution to all your email marketing hassles. With click nurture you can:

• Avoid complicated technical installation
• Easy to use templates
• Email flow map improves the ability to interact with user smartly
• Customized email templates
• Send targeted emails

2.Chatbot

It's great if you have a marketing team and customer support that manages all the user and customer query.

Your customers and prospects aren’t limited to a particular time.

Are you prepared to handle the queries of your customers beyond office hours?

Are you willing to lose nearly 40 % of your potential customers?

It can affect your sales and revenue curve eventually.

Having a chatbot on your website ensures your visitor is provided with the information he is seeking. The Chatbot answers the query according to the set framework in real-time.

Click nurture help you in making the user experience enjoyable and interactive by-

• Limitless templates for the integration
• Help you create a chatbot that aligns with your brand
• 24/7 active support
• Drag and drop interface
• The Flexibility of Integration with different applications

“Chatbots are complicated to integrate on a website”..This view is something that the businesses encounter the most when they leverage the expertise.

Not all automation platforms provide an easy-to-integrate setup and streamlined interaction.

Click Nurture ensures that every website visitor fulfills the business’s ultimate goal with a smooth interactive framework.

3. Push Notifications

Are you finding it hard to catch the attention of your visitors?

Are you seeking ways to improve your traffic?

“Have you thought about a way to tap on a million shoulder at once?”

Push notifications help in targeting a visitor who visited the website and subscribed to the notifications.

“Have you ever noticed a pop-up that catches attention when you are engaged doing your usual stuff on a laptop?”

That is push-notifications. It can be used to make your prospects and customers familiar with the latest discounts and deals going on your website and improve traffic.

Challenges to Push Notifications:

• Integrations
• Not personalized
• Costly
• Not-effective
• A Generic message that doesn’t convert

Click Nurture‘s push notification tool is designed with adroitness in sync with the customer-centric approach. It helps the brand in:

• Generating alerts
• Creating interactive banners with lively images
• Real-time communication
• Automatic renewal
• Self-explanatory
• Sending Personalized push notifications
• Sending notifications when the users are most active
• Creating Push Notifications that engages

Furthermore, the click nurture’s push notification tool is business-oriented and refrains from complex integrations and installations.  Push notification should not frustrate but engage.

4. Social Proof

Does your website visitor switch quickly without buying the product or service?

Does it has become a phenomenon?

Take it like this:

Suppose you have visited a website that sells good crockery. You explore the product range and switch to next alternative quickly.

Similarly, your prospects are likely to leave the website quickly even if you sell good quality products.

Why?

The reason is – lack of proof!!

Any business online demands reliability.

How will you convince of the quality of the products to your customers?

Yes, expertise demands proof and so does your business.

It is no fun in losing half of your company’s profit to your competitors.

Yes, half!

Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.

If the visitors will leave quickly once they land on your website, it will impact traffic, sales, reputation, and most of all- the user-experience.

Are you willing to stake that all?

If not, then revamp the website structure by making it more customer-centric.

How can you make it?

By investing in dynamic tool social proof.

Click Nurture provides a dynamic social proof interface which:

• Maximizes user engagement
• Real-time pop-ups
• Effectively captivates the targeted audience
• Tested and verified tool
• Optimize your online visitor behavior
• Cost-effective

When it comes to customers, you know your business needs to appeal the psychology.

If you are seeking an effective way to provoke interest in your products- social proof is your take!

5. Landing Page

Suppose you have designed a well-engaging campaign for your brand online. 

It is receiving good click-throughs? If yes, then why?

Because of the interactive and well-optimized landing page.

A landing page should serve the purpose of the visitor and provide the information he is looking for. The landing page forms the first impressions. Make sure to have an impressive one.

What if a visitor visits the landing page and switches away the very second?

Yes, you lose a potential customer!

Below things that could affect the user-experience:

• Readability
• Irrelevant content
• Complicated navigation
• Colour combinations
• Font
• Not compatible with all devices

A Landing page is something that keeps your visitor glued. Here are certain parameters that keep them glued to the website.

• Well-optimized website structure
• Smooth navigation
• Well-responsive forms
• Satisfactory and compelling information
• Stunning graphics

Many business owners encounter problems like:

• Not enough options of software to integrate
• Personalization limitation
• Complex in installing
• Slow-loading landing page
• Lack A/B testing

What do you think?

Having the above glitches in the landing page will help you rationalize your business goals?

Well, obviously not!

You need a streamlined solution that not only attracts the customers but convert them into a potential lead.

Forget about the complicated, slow-loading, irresponsive landing pages and connect with Click Nurture for:

• Increasing your organic reach with attractive landing pages
• Provide value to the visitor with informative and smooth landing pages
• Ensure quick loading with A/B testing
• Fast-loading pages
• Create a personalized landing page
• Create qualified leads with integrated support
• Generate lead generation page, event launch, contest participation page hassle-free
• Drag and drop engaging templates

So, this is how you can create a personalized experience for your customers. Providing a personalized experience to your customers goes a long way in building a brand and generate reliability.

For more information, you can contact Click Nurture.