15 July
You spend a lot of money acquiring new customers.
If you are a small business owner, you need to make sure that you drive revenue for your company by generating high-quality leads.
Is your online business getting the audience’s attention?
Is your marketing effort getting you more leads?
Are you converting enough leads that have been qualified by marketing?
If your conversion rates are below 5% then you are missing out on key interactions which will boost profits!
Reasons for low conversion Rate
- Changed behavior of marketing personas
- Non-optimization for mobile devices
- Your visitors are unclear of your brand’s purpose
- The Intake form requires too much information
- Landing page not persuasive enough
- Difficult Checkout process
- Lack social proof
These are some of the primary reasons which affect the conversion rate of a website.
Have you checked these reasons for low conversions?
If you are facing any of the above issues then, you are losing key conversions. And if you fail to convert the prospects then you fail to achieve your Sales goals too!
How can you Multiply Leads Conversions quickly?
Let’s quickly unravel the Ways to multiply lead conversion.
Generate Effective Campaigns
From email drip campaigns to social media platforms, once you create leads from these channels you need to funnel them with a series of touch-points that will help them move closer to becoming a qualified lead.
You can even use a lead generation program to help you convert the lead better. Use list segmentation to filter content according to the segment.
Here are the common metrics which leads to the failure of marketing campaigns:
- You had insufficient research
- Didn’t have realistic metrics
- Wrong message to the audience
- Failure in meeting brand compliance guidelines
- Product fell short of claims
To avoid this, adopt a lead nurturing program that will help you convert the leads better. It will help you filter out the best ones and persuade them to various buying stages.
Share Content That helps Them Convert
Presenting content before your audience without proper research is a wastage of time and effort. You need to stay on their radar until they are ready to talk to you. You need to know where your prospect is in their buying cycle for you to deliver the right information at the right time. Know when to provide a demo or a technical white paper to make a huge difference to the sales.
Confused about what to share?
Ask yourself the below questions:
What content do you use to help them go to the next level?
What content do you share with your leads that help them convert?
Here is an example of a well-converting content marketing post. It is a step-by-step guide to traffic generation. By mentioning, No I Have enough Traffic, Quick Sprouts hits the nail on the head.
Even if one has, he will never say “No I have enough traffic”. Low visitor traffic is a common pain point of website visitors. He will never click the black button no matter what. This is indeed a great strategy applied for higher conversions.
Integrate CRM with Marketing automation platform
Is your business leveraging the power of automation?
No?
Well, you are granting your customers a good reason to switch to your competitors.
Yes, I am not joking.
You are missing out on an opportunity to generate 8x more leads than you are generating at present.
Do you want to lose 300% of your prospects and customers?
Don’t you want to generate 4X of what you invested?
CRM stores loads of data about each of your leads including demographic and behavior data. CRM in sync with automation can help you leverage useful insights. It helps you send personalized messages to your targeted audience.
Are you facing any of the below problems?
- Unengaged customers
- Marketing inefficiencies
- Lack of lead conversions
- Lack of personalization
- Failure in re-engaging
If you are facing any of these issues, then you are losing the opportunity to take your business to next level.
Are you sending one-size-fits-all emails to your customers?
This is the BIGGEST MISTAKE you are committing. Your audience has different needs and different online behavior, personalize the messaging according to their previous interaction with your website.
“It is a time-consuming process, how will I do it?”
If you are thinking about the complications involved in filtering the data and sending personalized messages, then contact Click Nurture.
Why Click Nurture:
- All-in-one platform for marketing automation needs
- Drag and drop practice; no more creating content
- Track the deviation in online behavior and launch converting marketing campaigns
- Derive useful insights on your audience
- Non-technical interface
- Smooth and well responsive dashboard with real-time tracking
- Initialize marketing campaign and promotions with a single click
Automation is the KEYWORD for online business today. Turn your website into a lead capturing factory with Click Nurture.
Set up a Lead Scoring System
A lead scoring system is the best way to quantify the targeting requirements to increase your lead conversion rates. The lead scoring designates a numerical value based on the criteria acquired during lead captures like department, company size, and role. Once a lead achieves a certain position in the threshold system, it is passed to the sales team for follow-up.
When setting up the lead scoring system, include the sales team in the process as they know about the needs and pains better than marketers and will help you fine-tune the process.
Takeaways
Your Lead conversion rate depends on how much as a marketer you are willing to invest. It undertakes careful planning, execution, and experimenting with various tactics according to the shifting customer behavior. Putting yourself in the customer’s shoes is important.
“What would engage you to fill up the lead form?”
“What actions will frustrate you and push you towards clicking that unsubscribing button?”
Then you can follow the above-listed ways.
If you want to improve the lead generation process and maximize conversions quickly, then contact Click Nurture, Today!
